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About Concetto

img This coffee house is the result of over 50 years experience and passion for coffee. Our factory is a leader in coffee production representing almost 50% of the Lebanese coffee market alone.

In 1997, we have decided to open a first coffee shop in Beirut. Offering over 12 Lebanese coffee aromas roasted in our factory exclusively for La maison du café – Café Najjar. Seeing great success, a second shop followed shortly, and La maison du café now counts over 12 outlets in Lebanon and abroad!

The taste of coffee can vary greatly, depending on where and under what conditions the beans are grown in, as well as the roast profile applied to them. The characteristics of the bean can depend on everything from the type of coffee tree they are grown on, to elevation, or rainfall; how they were picked and prepared, and where and how they were dried. Every single step of coffee cultivation can drastically change the flavor of the bean. The plantation workers, the earth, and even the weather have all contributed to the natural unique taste this bean will carry. By the time the green (raw) beans have reached our Roast-master, they already carry within them the characteristics to make a unique flavor of coffee.

Not every coffee is roasted to the same level. We try to find the perfect roast profile to enhance each of the 12 coffee beans we import exclusively for La maison du café, so that each coffee has its own taste, and is discernable from our other coffees. Roasting will not only bring forth the natural flavors and oils from within the bean, but it will also add a roasted flavor ranging from a fruity after-taste to a bittersweet chocolate flavor. It is the job of the Roast-master to celebrate and honor the beans attributes with a perfect roasting recipe and then to recreate that same roast consistently for each of the aromas offered exclusively at La Maison du Café – Café Najjar. The roasting process is a lot of what sets good coffee apart from exceptional coffee.

At La Maison du café – Café Najjar, coffee beans are freshly grinded and prepared for you to have your perfect cup of coffee at all times!

Enjoy your coffee experience at La maison du café – Café Najjar!

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At La Maison du café – Café Najjar, coffee beans are freshly grinded and prepared for you to have your perfect cup of coffee at all times!